Adult mediation of television advertising effects. A comparison of factual, evaluative, and combined...

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Bibliographic Details
Title: Adult mediation of television advertising effects. A comparison of factual, evaluative, and combined strategies.;
Authors and Corporations: Buijzen, Moniek, Mens, Claartje
published: 2007
Part of: , Journal of children and media, 1/2007/2, S. 177-191.
Media Type: Article, E-Article

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This title is recorded in the IZI database of the International Central Institute for Youth and Educational Television.

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