Impact of celebrity endorsement in advertising on brand image among Chinese adolescents.

Saved in:

Favorite

Bibliographic Details
Authors and Corporations: Chan, Kara, Ng, Yu Leung, Luk, Edwin K.
published: 2013
Part of: , Young consumers, 14/2013/2, S. 167-179.
Media Type: Article, E-Article

Get it

This title is recorded in the IZI database of the International Central Institute for Youth and Educational Television.

Access to the full text is only available for some titles of this source via the link above.