Bibliographic Details
Authors and Corporations: Zurstiege, Guido, Siegert, Gabriele (Hrsg.), Wirth, Werner (Hrsg.), Weber, Patrick (Hrsg.), Lischka, Juliane A. (Hrsg.)
published: Wiesbaden : Springer VS, 2016
Part of: Handbuch Werbeforschung.
Media Type: Article, E-Article

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