Authors and Corporations: | , , , , |
---|---|
published: | Wiesbaden : Springer VS, 2016 |
Part of: |
Handbuch Werbeforschung.
|
Media Type: | Article, E-Article |
Physical Description: | S. 77-97 |
---|---|
published in: | Handbuch Werbeforschung. |
Language: | German |
Part of: |
Handbuch Werbeforschung.
|
Subjects: | |
Collection: | IZI-Datenbank |