Authors and Corporations: | , , , , |
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published: |
Wiesbaden :
Springer VS,
2016
|
Part of: |
: Handbuch Werbeforschung. |
Media Type: | Article, E-Article |
Physical Description: | S. 473-492 |
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published in: | Handbuch Werbeforschung. |
Language: | German |
Part of: |
: Handbuch Werbeforschung. |
Subjects: | |
Collection: | IZI-Datenbank |