Naderer, B., Karsay, K., Kuehne, R , Baumgartner, S E , Koch, T , & Hofer, M. (2018). Detecting the persuasive intent of product placements in photographic love stories: Consequences for brand recall and brand evaluation. Youth and media. Current perspectives on media use and effects..

"Detecting the persuasive intent of product placements in photographic love stories : Consequences for brand recall and brand evaluation" Youth and Media. Current Perspectives On Media Use and Effects. .

Naderer, Brigitte, et al. "Detecting the Persuasive Intent of Product Placements in Photographic Love Stories: Consequences for Brand Recall and Brand Evaluation." Youth and Media. Current Perspectives On Media Use and Effects. 2018.