Hitchon, J., Duckler, P., & Thorson, E. (1994). Effects of ambiguity and complexity on consumer response to music video commercials.
ISBD CitationEffects of ambiguity and complexity on consumer response to music video commercials . — 1994
MLA CitationHitchon, Jacqueline, Peter Duckler, and Esther Thorson. Effects of Ambiguity and Complexity On Consumer Response to Music Video Commercials.1994.
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