Effects of ambiguity and complexity on consumer response to music video commercials.

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Bibliographic Details
Authors and Corporations: Hitchon, Jacqueline, Duckler, Peter, Thorson, Esther
published: 1994
Part of: , Journal of Broadcasting and Electronic Media, 38/1994/3, S. 289-306.
Media Type: Article, E-Article

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This title is recorded in the IZI database of the International Central Institute for Youth and Educational Television.

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Language: English
Part of: , Journal of Broadcasting and Electronic Media, 38/1994/3, S. 289-306.
Subjects:
Collection: IZI-Datenbank