Reading Up to Women’s Magazines
the Perceived Fit of Teenage Spin-Offs

"Through a series of focus groups, this study explored whether a non-representational group of teenage girls identified a perceived fit between women’s magazines and their teenage spin-offs. A perceived fit occurs when similarities between products are recognized. This study also examined if this fit increased the chance that the participants would read up from the teenage spin-off to the women’s magazine. Reading up occurs when the consumer transitions from a young adult publication to the parent publication in the same brand. The focus group participants found perceived fit between magazines that had successfully transferred brand identity from the parent magazine to the teenage spin-off. They also exhibited a likelihood to read up to the women’s magazine in the same brand because of brand loyalty." [Information des Anbieters]