Cultural Differences in the Persuasiveness of Evidence Types and Evidence Quality

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Bibliographic Details
Authors and Corporations: Hornikx, Jos (Author), Hoeken, Hans
published: 2007
Part of: , Erschienen in: Communication Monographs, volume 74 / 2007, number 4, pp. 443 - 463. [ISSN: 1479-5787; 0363-7751]
Media Type: Article, E-Article

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Item Description: freier Zugang
Physical Description: 21 p.
Language: English
Part of: , Erschienen in: Communication Monographs, volume 74 / 2007, number 4, pp. 443 - 463. [ISSN: 1479-5787; 0363-7751]
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Collection: Datenbank Internetquellen
Table of Contents

"Cultural differences in reasoning and persuasion have mainly been documented for the East-West divide. Nisbett (2003) expects such differences to be absent for Western cultures because of their shared Grecian inheritance. The results of two experiments, however, show that France and The Netherlands, both Western European countries, differ with respect to the persuasiveness of different evidence types. In Study 1 (N = 600), cultural differences occurred between the relative persuasiveness of anecdotal, statistical, causal, and expert evidence. In Study 2 (N = 600), the quality of statistical and expert evidence was manipulated. For the Dutch, but not for the French, normatively strong evidence was more persuasive than normatively weak evidence for both evidence types. Implications and possible explanations are discussed." [Information des Anbieters]

Cultural Differences in Reasoning between East and West; Evidence Types; Cultural Differences between Western Cultures; Study 1; Study 2; General Conclusion and Discussion; Notes; References; Appendix