A quantitative analysis of governments' use of interactive media as a global public relations s...

"The Kim & Molleda article addresses the reality that even though the body of knowledge on global public relations has been growing the literature of our field has failed to do an adequate job of documenting public relations efforts of the government sector. The authors point out that governments face challenges because of the increasing global interdependency, and government-communication strategies have been shifted from propaganda to a two-way communication or dialogic approach. Consequently, the article suggests governments need to monitor public opinion in host communities to build long-term relationships with host stakeholders." [Information des Anbieters]