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veröffentlicht: | 2011 |
Teil von: |
, Erschienen in: Public relations journal, volume 5 / 2011, number 2, 17 p. [ISSN: 1942-4604]
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Medientyp: | Artikel, E-Artikel |
Beschreibung: | freier Zugang |
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Umfang: | 17 p. |
Sprache: | Englisch |
Teil von: |
, Erschienen in: Public relations journal, volume 5 / 2011, number 2, 17 p. [ISSN: 1942-4604]
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Schlagwörter: | |
Kollektion: | Datenbank Internetquellen |
"Dr. Geyer-Semple’s contribution to this issue uses scholarly literature grounded in organizational communication theory, feminist perspectives and gender theory on the public relations industry to provide a theoretical framework for primary research conducted on both undergraduate public relations majors and public relations practitioners. Results from primary research (interviews with undergraduate students and a survey administered to public relations practitioners) reveal parallels and disconnects between student expectations and professional realities of the role gender plays in the public relations discipline. In an attempt to help foster diversity and reduce gendered stereotypes within undergraduate public relations programs and the public relations industry fresh, pedagogical recommendations are explored." [Information des Anbieters] |
Literature review; Method; Results; Discussion; Recomendations; Limitations and further research |