Aggregated trustworthiness
redefining online credibility through social validation

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Bibliographic Details
Authors and Corporations: Jessen, Johan (Author)
published: 2012
Part of: , Erschienen in: First Monday, volume 17/2012, number 1. (ISSN 1396-0466; 1396-0458)
Media Type: Article, E-Article

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Item Description: freier Zugang
Language: English
Part of: , Erschienen in: First Monday, volume 17/2012, number 1. (ISSN 1396-0466; 1396-0458)
Subjects:
Collection: Datenbank Internetquellen
Table of Contents

"This article investigates the impact of social dynamics on online credibility. Empirical studies by Pettingill (2006) and Hargittai, et al. (2010) suggest that social validation and online trustees play increasingly important roles when evaluating credibility online. This dynamic puts pressure on the dominant theory of online credibility presented by Fogg and Tseng (1999). To remedy this problem we present a new theory we call “aggregated trustworthiness” based on social dynamics and online navigational practices."[Information des Anbieters]

abstract; introduction; defining online credibility; aggregated trustworthiness; explanatory power; conclusion; about the authors; notes