Whose site is it anyway?
expectations of college web sites

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Bibliographic Details
Authors and Corporations: McAllister-Spooner, Sheila M. (Author)
published: 2010
Part of: , Erschienen in: Public relations journal, volume 4 / 2010, number 2, 21 p. [ISSN: 1942-4604]
Media Type: Article, E-Article

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Item Description: freier Zugang
Physical Description: 21 p.
Language: English
Part of: , Erschienen in: Public relations journal, volume 4 / 2010, number 2, 21 p. [ISSN: 1942-4604]
Subjects:
Web site
Interaktion
Hochschule
Online-Befragung
Nutzerforschung
Erwartung
USA
Stakeholder
Gestaltung
Collection: Datenbank Internetquellen
Table of Contents

"The article by Dr. McAllister-Spooner reports on an examination of college Web site preferences of high school students, parents/guardians of high school students, and high school guidance and admissions counselors suggests that offering dialogic Internet features could impact the likelihood of submitting applications. The findings also show that intuitive interface and useful information that generate return visits take precedence over flashy graphics, photos, and interactive features." [Information des Anbieters]
Introduction; Research design and methodology; Results; Discussion; Limitations; Conclusion