| Authors and Corporations: | |
|---|---|
| published: | Thousand Oaks, Calif, London SAGE c2004 |
| Media Type: | Book, E-Book |
| Item Description: | Helping students recognise the forest despite the trees, this text is completely current on the latest trends in advertising which has changed dramatically during the last decade Includes bibliographical references and index |
|---|---|
| Physical Description: | Online Ressource (xvii, 310 p.) |
| ISBN: |
9781452204611
9780761927990 |
| Edition: | Online-Ausg. |
| Language: | English |
| Subjects: | |
| Collection: | Verbunddaten SWB |
Helping students recognise the forest despite the trees, this text is completely current on the latest trends in advertising which has changed dramatically during the last decade |