| Beteiligte: | , , |
|---|---|
| veröffentlicht: | Thousand Oaks, Calif, London SAGE c2004 |
| Medientyp: | Buch, E-Book |
| Beschreibung: | In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence & consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures & revenues change Includes bibliographical references and index |
|---|---|
| Umfang: | Online Ressource (356 p.); ill |
| ISBN: |
9781452233109
9780761930969 |
| Ausgabe: | Online-Ausg. |
| Sprache: | Englisch |
| Schlagwörter: | |
| Druckausg.: | Hoskins, Colin, Media economics, Thousand Oaks, Calif. [u.a.] : Sage Publ., 2004, 356 S. |
| Weitere Ausgaben: | Media economics: applying economics to new and traditional media |
| Kollektion: | Verbunddaten SWB |
In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence & consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures & revenues change |