Media programming
strategies and practices

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Bibliographic Details
Authors and Corporations: Eastman, Susan Tyler (Author), Ferguson, Douglas A. (Author)
published: [Andover [u.a.]] Wadsworth Cengage Learning c2013
Media Type: Book, E-Book

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further information
Item Description: "International edition"--Cover. - Formerly CIP Uk. - Includes bibliographical references and indexes
Physical Description: XII, 484 S.; graph. Darst; 24 cm
ISBN: 9781111835026
1111835020
Edition: International ed., 9. ed.
Language: English
Subjects:
Television programs > Planning > Textbooks
Radio programs > Planning > Textbooks
Cable television > Planning > Textbooks
Collection: Verbunddaten SWB