Research in media promotion

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Bibliographic Details
Authors and Corporations: Eastman, Susan Tyler (Editor)
published: Mahwah, N.J [u.a.] Lawrence Erlbaum Associates 2000
Part of: LEA's communication series
Media Type: Book, E-Book

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further information
Item Description: Includes bibliographical references and indexes
A collection of 11 original studies - Includes bibliographical references and indexes
Physical Description: XIII, 365 S; graph. Darst; 23 cm
ISBN: 080583382X
9780805833829
Language: English
Part of: LEA's communication series
Subjects:
Advertising > Television programs > United States
Collection: Verbunddaten SWB