Advertising theory

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Bibliographic Details
Authors and Corporations: Rodgers, Shelly (Other)
published: New York, NY Routledge 2012
Media Type: Book, E-Book

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further information
Item Description: Includes bibliographical references and index
Physical Description: 1 Online-Ressource (xxix, 614 p.)
ISBN: 9780203149546
9780415886611
9780415886628
9781136514876
Edition: 1. ed.
Language: English
Subjects:
Advertising
Industrial publicity
BUSINESS & ECONOMICS / Advertising & Promotion
Wirtschaft
Werbung
Theorie
Aufsatzsammlung
Collection: Filmuniversität Konrad Wolf Babelsberg