Fashion and Film
Moving Images and Consumer Behavior

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Bibliographic Details
Authors and Corporations: Bug, Peter (Author)
published: Springer Nature Singapore 2020
Media Type: Book, E-Book

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further information
Physical Description: 320; Paperback; 155 x 235 x 17
ISBN: 9789811395444
Subjects:
Marketing
Digitale Medien, Internet, Telekommunikation
Einzel- und Großhandel
Textilindustrie
Sammelwerk
Collection: PDA Print VUB
Table of Contents
1. An Introductory Viewpoint to Fashion and Film.- 2. Cinema Films Influencing Fashion.- 3. Fashion and fashion advertisement in TV - Study Germany.- 4. Fashion Product Placement in International TV Series.- 5. YouTube Fashion Videos.- 6. Instagram Fashion Videos.- 7. Self-referencing Fashion Brand Films.- 8. Music Videos and Fashion Business- Hip-hop study.- 9. Fashion Show Films.- 10. Event Films Influencing Fashion.- 11. Product Presentation with Moving Images in Fashion E-Commerce.- 12. Product Presentation with Moving Images in Fashion E-Commerce.- 13. Analysis of motion pictures in fashion stores in Stuttgart.- 14. The Future of Fashion Films in Augmented Reality and Virtual Reality.