Cases in Advertising and Promotion Management. Quelch, John A. and Paul W. Farris. Piano, TX: Busine...

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Bibliographic Details
Title: Cases in Advertising and Promotion Management. Quelch, John A. and Paul W. Farris. Piano, TX: Business Publications, Inc., 1983, 811 pp. $28.95;
Authors and Corporations: King, Robert L., Bolen, William H.
In: Journal of Advertising, 13, 1984, 1, p. 49-49
published:
Informa UK Limited
Media Type: Article, E-Article

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Physical Description: 49-49
ISSN: 0091-3367
1557-7805
DOI: 10.1080/00913367.1984.10672875
published in: Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Business and International Management
Collection: Informa UK Limited (CrossRef)