Broadcast Advertising. 2nd Ed. Zeigler, Sherilyn K. and Herbert H. Howard. Columbus, OH: Grid Publis...

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Bibliographic Details
Title: Broadcast Advertising. 2nd Ed. Zeigler, Sherilyn K. and Herbert H. Howard. Columbus, OH: Grid Publishing Inc., 1984, 391 pp;
Authors and Corporations: King, Robert L., Goodrich, William B.
In: Journal of Advertising, 13, 1984, 3, p. 59-59
published:
Informa UK Limited
Media Type: Article, E-Article
further information
Physical Description: 59-59
ISSN: 0091-3367
1557-7805
DOI: 10.1080/00913367.1984.10672903
published in: Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Business and International Management
Collection: Informa UK Limited (CrossRef)