Current Issues and Research in Advertising 1984. Leigh, James H. and Claude R. Martin, Jr., (Eds.)....

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Bibliographic Details
Title: Current Issues and Research in Advertising 1984. Leigh, James H. and Claude R. Martin, Jr., (Eds.). Ann Arbor, MI: The University of Michigan, 2 volumes, 1984. 350 Pp. $15.00;
Authors and Corporations: King, Robert L.
In: Journal of Advertising, 15, 1986, 1, p. 54-55
published:
Informa UK Limited
Media Type: Article, E-Article
further information
Physical Description: 54-55
ISSN: 0091-3367
1557-7805
DOI: 10.1080/00913367.1986.10672995
published in: Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Business and International Management
Collection: Informa UK Limited (CrossRef)