| Title: | Beville, Hugh Malcom, Jr. (1988), Audience Ratings: Radio, Television and Cable (Revised), Hillsdale, NJ: Lawrence Erlbaum Associates, Inc., 407 Pp., $45.00 (cloth-bound); $19.95 (paperbound student Edition); |
|---|---|
| Authors and Corporations: | |
| In: | Journal of Advertising, 18, 1989, 2, p. 47-48 |
| published: |
Informa UK Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 47-48 |
|---|---|
| ISSN: |
0091-3367
1557-7805 |
| DOI: | 10.1080/00913367.1989.10673154 |
| published in: | Journal of Advertising |
| Language: | English |
| Subjects: | |
| Collection: | Informa UK Limited (CrossRef) |