Saving Behavior Messaging: Gain/Loss Framing, Self/Family Orientations, and Individual Differences i...

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Bibliographic Details
Title: Saving Behavior Messaging: Gain/Loss Framing, Self/Family Orientations, and Individual Differences in Collectivism;
Authors and Corporations: Yoon, Hye Jin, La Ferle, Carrie
In: Journal of Advertising, 47, 2018, 2, p. 146-160
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 146-160
ISSN: 0091-3367
1557-7805
DOI: 10.1080/00913367.2017.1408507
published in: Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Business and International Management
Collection: Informa UK Limited (CrossRef)