When E-Commerce Personalization Systems Show and Tell: Investigating the Relative Persuasive Appeal...

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Bibliographic Details
Title: When E-Commerce Personalization Systems Show and Tell: Investigating the Relative Persuasive Appeal of Content-Based versus Collaborative Filtering;
Authors and Corporations: Liao, Mengqi, Sundar, S. Shyam
In: Journal of Advertising, 51, 2022, 2, p. 256-267
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 256-267
ISSN: 0091-3367
1557-7805
DOI: 10.1080/00913367.2021.1887013
published in: Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Business and International Management
Collection: Informa UK Limited (CrossRef)