The wisdom of two sages: Sun tzu and confucius on marketing strategy

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Bibliographic Details
Authors and Corporations: Chen, Qimei, Wells, William D.
In: Asian Journal of Communication, 8, 1998, 2, p. 168-193
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 168-193
ISSN: 0129-2986
1742-0911
DOI: 10.1080/01292989809364768
published in: Asian Journal of Communication
Language: English
Subjects:
Education
Communication
Collection: Informa UK Limited (CrossRef)