Viewer uses of promotional media to find out about television programs

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Bibliographic Details
Authors and Corporations: Gantz, Walter, Eastman, Susan Tyler
In: Journal of Broadcasting, 27, 1983, 3, p. 269-277
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 269-277
ISSN: 0021-938X
DOI: 10.1080/08838158309386492
published in: Journal of Broadcasting
Language: English
Collection: Informa UK Limited (CrossRef)