Enabling customer relationship management: Multi‐channel content model and management for financial...

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Bibliographic Details
Title: Enabling customer relationship management: Multi‐channel content model and management for financial eservices;
Authors and Corporations: Kundisch, Dennis, Wolfersberger, Peter, Kloepfer, Elisabeth
In: International Journal on Media Management, 3, 2001, 2, p. 91-104
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 91-104
ISSN: 1424-1277
1424-1250
DOI: 10.1080/14241270109389952
published in: International Journal on Media Management
Language: English
Subjects:
Strategy and Management
Communication
Collection: Informa UK Limited (CrossRef)