| Title: | The Relation Between the Customer-Based Brand Equity of Media Outlets and Their Media Channel Credibility: An Exploratory Study; |
|---|---|
| Authors and Corporations: | |
| In: | International Journal on Media Management, 9, 2007, 3, p. 116-125 |
| published: |
Informa UK Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 116-125 |
|---|---|
| ISSN: |
1424-1277
1424-1250 |
| DOI: | 10.1080/14241270701521725 |
| published in: | International Journal on Media Management |
| Language: | English |
| Subjects: | |
| Collection: | Informa UK Limited (CrossRef) |