The Case for Audience Isolation: Language and Culture as Predictors of Advertiser Investment

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Bibliographic Details
Authors and Corporations: Coffey, Amy Jo
In: International Journal on Media Management, 10, 2008, 2, p. 81-90
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 81-90
ISSN: 1424-1277
1424-1250
DOI: 10.1080/14241270802086198
published in: International Journal on Media Management
Language: English
Subjects:
Strategy and Management
Communication
Collection: Informa UK Limited (CrossRef)