Exploring the effectiveness of business gifts: A controlled field experiment

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Bibliographic Details
Authors and Corporations: Beltramini, Richard F.
In: Journal of the Academy of Marketing Science, 20, 1992, 1, p. 87-91
published:
Springer Science and Business Media LLC
Media Type: Article, E-Article

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further information
Physical Description: 87-91
ISSN: 1552-7824
0092-0703
DOI: 10.1007/bf02723479
published in: Journal of the Academy of Marketing Science
Language: English
Subjects:
Marketing
Economics and Econometrics
Business and International Management
Collection: Springer Science and Business Media LLC (CrossRef)