Title: | S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM; |
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Authors and Corporations: | , , |
In: | Journal of the Academy of Marketing Science, 47, 2019, 1, p. 161-185 |
published: |
Springer Science and Business Media LLC
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Media Type: | Article, E-Article |
Physical Description: | 161-185 |
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ISSN: |
0092-0703
1552-7824 |
DOI: | 10.1007/s11747-016-0494-5 |
published in: | Journal of the Academy of Marketing Science |
Language: | English |
Subjects: | |
Collection: | Springer Science and Business Media LLC (CrossRef) |