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Bibliographic Details
Title:	Outsourcing the pain, keeping the pleasure: effects of outsourced touchpoints in the customer journey;
Authors and Corporations:	Kranzbühler, Anne-Madeleine, Kleijnen, Mirella H. P., Verlegh, Peeter W. J.
In:	Journal of the Academy of Marketing Science, 47, 2019, 2, p. 308-327
published:	Springer Science and Business Media LLC
Media Type:	Article, E-Article

further information
Physical Description:	308-327
ISSN:	0092-0703 1552-7824
DOI:	10.1007/s11747-018-0594-5
published in:	Journal of the Academy of Marketing Science
Language:	English
Subjects:	Marketing Economics and Econometrics Business and International Management
Collection:	Springer Science and Business Media LLC (CrossRef)

Outsourcing the pain, keeping the pleasure: effects of outsourced touchpoints in the customer journe...