Object valuation and non-ownership possession: how renting and borrowing impact willingness-to-pay

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Bibliographic Details
Authors and Corporations: Bagga, Charan K., Bendle, Neil, Cotte, June
In: Journal of the Academy of Marketing Science, 47, 2019, 1, p. 97-117
published:
Springer Science and Business Media LLC
Media Type: Article, E-Article

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further information
Physical Description: 97-117
ISSN: 0092-0703
1552-7824
DOI: 10.1007/s11747-018-0596-3
published in: Journal of the Academy of Marketing Science
Language: English
Subjects:
Collection: Springer Science and Business Media LLC (CrossRef)