Measures used to evaluate industrial marketing activities

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Bibliographic Details
Authors and Corporations: Jackson, Donald W., Ostrom, Lonnie L., Evans, Kenneth R.
In: Industrial Marketing Management, 11, 1982, 4, p. 269-274
published:
Elsevier BV
Media Type: Article, E-Article

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further information
Physical Description: 269-274
ISSN: 0019-8501
DOI: 10.1016/0019-8501(82)90016-5
published in: Industrial Marketing Management
Language: English
Subjects:
Marketing
Collection: Elsevier BV (CrossRef)