Marketing Articles in Review

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Authors and Corporations: Penn, William S., Luck, David J., Hollander, Stanley C., Meissner, Frank, Aberle, John W., Arnay, Oscar P., Babione, Francis A., Codner, Bernard, Cole, Robert H., Dowd, Laurence P., Eby, Frank, Fisk, George, Fox, Harold W., Goldstucker, Jac L., Gordon, Guy G., Hindersman, Charles H., Kahler, Ruel, King, Robert L., Kushner, Dan, Leonhard, Dietrich L., Mertes, John E., Meyer, R. E., Morgan, L. Robert, Nicosia, Francesco M., Regan, William J., Smith, G. C., Spencer, Ulric M., Thek, Robert R., Wieland, John H., Wheatley, John, Wolf, Alois F., Wright, John S.
In: Journal of Marketing, 26, 1962, 4, p. 92-113
published:
SAGE Publications
Media Type: Article, E-Article

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Physical Description: 92-113
ISSN: 0022-2429
1547-7185
DOI: 10.1177/002224296202600420
published in: Journal of Marketing
Language: English
Subjects:
Marketing
Business and International Management
Collection: SAGE Publications (CrossRef)