Marketing Abstracts

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Authors and Corporations: Gross, Walter, Leonard, Myron, Michman, Ronald D., Self, Donald R., Barry, Thomas E., Becherer, Richard C., Calabro, Pat J., Clabaugh, Maurice G., Etzel, Michael J., Gaski, John F., Hindersman, Charles H., Horsley, Joe B., Kahler, Ruel C., King, Robert L., Krotkoff, Hertha H., Meadow, H. Lee, Meissner, Frank, Meredith, Lindsay, Norvell, Douglass G., Penn, William S., Rucks, Conway, Schlissel, Martin R., Schoell, William F., Sibley, Stanley D., Soldner, Helmut, Spencer, Ulric M., Tucker, Frances G., Williams, Kaylene C.
In: Journal of Marketing, 47, 1983, 2, p. 129-136
published:
SAGE Publications
Media Type: Article, E-Article

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Physical Description: 129-136
ISSN: 0022-2429
1547-7185
DOI: 10.1177/002224298304700213
published in: Journal of Marketing
Language: English
Subjects:
Marketing
Business and International Management
Collection: SAGE Publications (CrossRef)