| Authors and Corporations: | |
|---|---|
| In: | Journal of Marketing Research, 27, 1990, 2, p. 241-243 |
| published: |
SAGE Publications
|
| Media Type: | Article, E-Article |
| Physical Description: | 241-243 |
|---|---|
| ISSN: |
0022-2437
1547-7193 |
| DOI: | 10.1177/002224379002700215 |
| published in: | Journal of Marketing Research |
| Language: | English |
| Subjects: | |
| Collection: | SAGE Publications (CrossRef) |