| Title: | The Relationship Between the Perceived and Actual Effectiveness of Persuasive Messages: A Meta-Analysis With Implications for Formative Campaign Research; Perceived and Actual Effectiveness |
|---|---|
| Authors and Corporations: | , , |
| In: | Journal of Communication, 57, 2007, 4, p. 613-631 |
| published: |
Oxford University Press (OUP)
|
| Media Type: | Article, E-Article |
| Physical Description: | 613-631 |
|---|---|
| ISSN: |
0021-9916
|
| DOI: | 10.1111/j.1460-2466.2007.00360.x |
| published in: | Journal of Communication |
| Language: | English |
| Subjects: | |
| Collection: | Oxford University Press (OUP) (CrossRef) |