How Cloudy a Crystal Ball: A Psychometric Assessment of Concept Testing

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Bibliographic Details
Authors and Corporations: Peng, Ling, Finn, Adam
In: Journal of Product Innovation Management, 27, 2010, 2, p. 238-252
published:
Wiley
Media Type: Article, E-Article

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further information
Physical Description: 238-252
ISSN: 0737-6782
1540-5885
DOI: 10.1111/j.1540-5885.2010.00712.x
published in: Journal of Product Innovation Management
Language: English
Subjects:
Management of Technology and Innovation
Strategy and Management
Collection: Wiley (CrossRef)