A Commentary on “Transformative Marketing: The Next 20 Years”

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Bibliographic Details
Authors and Corporations: Varadarajan, Rajan
In: Journal of Marketing, 82, 2018, 4, p. 15-18
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 15-18
ISSN: 0022-2429
1547-7185
DOI: 10.1509/jm.82.43
published in: Journal of Marketing
Language: English
Subjects:
Marketing
Business and International Management
Collection: SAGE Publications (CrossRef)