The Index of Consumer Sentiment toward Marketing

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Bibliographic Details
Authors and Corporations: Gaski, John F., Etzel, Michael J.
In: Journal of Marketing, 50, 1986, 3, p. 71
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 71
ISSN: 0022-2429
DOI: 10.2307/1251586
published in: Journal of Marketing
Language: Undetermined
Subjects:
Marketing
Business and International Management
Collection: SAGE Publications (CrossRef)