Authors and Corporations: | , |
---|---|
In: | Journal of Marketing Research, 34, 1997, 2, p. 262 |
published: |
JSTOR
|
Media Type: | Article, E-Article |
Physical Description: | 262 |
---|---|
ISSN: |
0022-2437
|
DOI: | 10.2307/3151863 |
published in: | Journal of Marketing Research |
Language: | Undetermined |
Subjects: | |
Collection: | JSTOR (CrossRef) |