Can Your Advertisement Go Abstract Without Affecting Willingness to Pay? : Product-Centered versus L...
Product-Centered versus Lifestyle Content In Luxury Brand Print Advertisements

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Title: Can Your Advertisement Go Abstract Without Affecting Willingness to Pay? : Product-Centered versus Lifestyle Content In Luxury Brand Print Advertisements; Product-Centered versus Lifestyle Content In Luxury Brand Print Advertisements
Authors and Corporations: Massara, Francesco, Scarpi, Daniele, Porcheddu, Daniele
In: Journal of Advertising Research, 60, 2020, 1, p. 28-37
published:
WARC Limited
Media Type: Article, E-Article

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Physical Description: 28-37
ISSN: 0021-8499
DOI: 10.2501/jar-2019-005
published in: Journal of Advertising Research
Language: English
Subjects:
Marketing
Communication
Collection: WARC Limited (CrossRef)