A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads : Using Biometric Tech...
Using Biometric Techniques to Measure Cross-Media Ad Experience and Recall

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Bibliographic Details
Title: A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads : Using Biometric Techniques to Measure Cross-Media Ad Experience and Recall; Using Biometric Techniques to Measure Cross-Media Ad Experience and Recall
Authors and Corporations: Ciceri, Andrea, Russo, Vincenzo, Songa, Giulia, Gabrielli, Giorgio, Clement, Jesper
In: Journal of Advertising Research, 60, 2020, 1, p. 71-86
published:
WARC Limited
Media Type: Article, E-Article

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Physical Description: 71-86
ISSN: 0021-8499
DOI: 10.2501/jar-2019-015
published in: Journal of Advertising Research
Language: English
Subjects:
Marketing
Communication
Collection: WARC Limited (CrossRef)