| Title: | Consumer Reactions to Animal And Human Models in Print Ads : How Animals and People in Ads Influence the Purchase-Decision Journey; How Animals and People in Ads Influence the Purchase-Decision Journey |
|---|---|
| Authors and Corporations: | , |
| In: | Journal of Advertising Research, 60, 2020, 4, p. 426-438 |
| published: |
WARC Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 426-438 |
|---|---|
| ISSN: |
0021-8499
|
| DOI: | 10.2501/jar-2020-002 |
| published in: | Journal of Advertising Research |
| Language: | English |
| Subjects: | |
| Collection: | WARC Limited (CrossRef) |