Beteiligte: | , , |
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In: | Journal of Marketing, 46, 1982, 4, S. 125-135 |
veröffentlicht: |
American Marketing Association
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 125-135 |
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ISSN: |
0022-2429
|
veröffentlicht in: | Journal of Marketing |
Sprache: | Englisch |
Kollektion: | sid-55-col-jstorbusiness sid-55-col-jstoras7 sid-55-col-jstorbusiness2archive JSTOR Business & Economics JSTOR Arts & Sciences VII Archive JSTOR Business II Archive |
<p>The job characteristics model of worker motivation has been applied in many organizational settings. An empirical application of this model to the industrial sales position is presented in this article. The model appears to have potential in the study of sales force motivation and satisfaction.</p> |