The Job Characteristics of Industrial Salespersons: Relationship to Motivation and Satisfaction

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Bibliographische Detailangaben
Beteiligte: Becherer, Richard C., Morgan, Fred W., Richard, Lawrence M.
In: Journal of Marketing, 46, 1982, 4, S. 125-135
veröffentlicht:
American Marketing Association
Medientyp: Artikel, E-Artikel

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Umfang: 125-135
ISSN: 0022-2429
veröffentlicht in: Journal of Marketing
Sprache: Englisch
Kollektion: sid-55-col-jstorbusiness
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Inhaltsangabe

<p>The job characteristics model of worker motivation has been applied in many organizational settings. An empirical application of this model to the industrial sales position is presented in this article. The model appears to have potential in the study of sales force motivation and satisfaction.</p>