| Authors and Corporations: | , |
|---|---|
| In: | Journal of Consumer Research, 9, 1982, 2, p. 183-194 |
| published: |
Journal of Consumer Research
|
| Media Type: | Article, E-Article |
| Physical Description: | 183-194 |
|---|---|
| ISSN: |
0093-5301
1537-5277 |
| published in: | Journal of Consumer Research |
| Language: | English |
| Collection: | sid-55-col-jstoras4 sid-55-col-jstorbusiness1archive sid-55-col-jstorbusiness JSTOR Arts & Sciences IV Archive JSTOR Business I Archive JSTOR Business & Economics |
<p>Consumer perceptions of reference group influence on product and brand decisions were examined using 645 members of a consumer panel and 151 respondents in a followup study. Differences for 16 products in informational, value expressive, and utilitarian influence were investigated in a nested repeated measures design. The results support hypothesized differences in reference group influence between publicly and privately consumed products and luxuries and necessities.</p> |