Investigating the simultaneous presentation of advertising and television programming.

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Bibliographic Details
Authors and Corporations: Chowdhury, Rafi M. M. I., Finn, Adam, Olsen, G. Douglas
published: 2007
Part of: , Journal of advertising, 36/2007/3, S. 85-96.
Media Type: Article, E-Article

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This title is recorded in the IZI database of the International Central Institute for Youth and Educational Television.

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