Television commercials and fading behavioral brand choice effects in Austrian children.

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Bibliographic Details
Authors and Corporations: Arendt, Florian, Naderer, Brigitte, Abdollahi, Maral, Mittelberger, Andreas, Surzhyk, Olga, Zhou, Lin
published: 2015
Part of: , Journal of children and media, 9/2015/4, S. 435-452.
Media Type: Article, E-Article

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This title is recorded in the IZI database of the International Central Institute for Youth and Educational Television.

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